The Pricing Puzzle by Jan Y. Yang
Author:Jan Y. Yang
Language: eng
Format: epub
ISBN: 9783030507770
Publisher: Springer International Publishing
Solid commonsense is still required for successful implementation of dynamic pricing. Leaving dynamic pricing entirely to machine learning is not a good idea.
Not every company needs dynamic pricing yet. Gaining a solid understanding of customer profiles is much more important than jumping at fancy pricing concepts!
Reference
Baltazar MB (2008) Revenue Marketing and its Application Within the Hospitality Industry: History and Future Development. In: Rothenberger S, Siems F (eds) Pricing Perspectives. Palgrave Macmillan, London
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